The mark of a successful company is its brand. Consumers will remember companies by the way they have been branded, and that goes for both good and bad impressions. Smart companies know that imprinted promotional products can create strong brand recognition that sticks indefinitely in the minds of consumers.
Any business can develop a company persona, and promote their brand with imprinted items. The trick is to match the promotional theme to the company’s niche. For example, a business that sells running shoes might select promotional apparel items that promote the outdoor lifestyle. Items like imprinted sunglasses, caps and hats, or hooded jackets would make a good reminder of a company that loves sports.
Another sporty angle is imprinted gifts for golfers. The variety of golf related items is virtually endless, including handy divot tools, golf balls and tees, binoculars, golf bags, shirts, hats and many more. It’s easy to imprint just the right golf products to develop positive brand awareness, and create a lasting impression of a company that champions the sporting lifestyle.
Promotional products can also reflect a company’s humanity. For example, items can be imprinted with a pink ribbon to express solidarity in the fight against breast cancer, or a red ribbon for the fight against AIDS, and so on. There is even a foam stress ball keychain in a ribbon shape that comes in multiple color formats to correspond with any healthcare concern.
Another good branding angle is to go “green.” A company can develop an image of global consciousness by gifting recycled, bio-degradable, and eco-friendly promo items. Reusable items, like imprinted shopping totes, water bottles and coffee mugs, are good examples. To further increase green branding awareness, choose items that bear the universal sign for recycling.
Any company can reinforce its brand with imprinted promotional products. It just takes some imagination and thought. Look to the experts at Clayton Kendall Promotional Marketing for more branding ideas.
The trend towards eco friendly promo items is one that every company should consider. By selecting “green” promo products, a business can forever brand itself as environmentally friendly and globally conscious. Corporate gifts made of eco friendly materials and recyclable substances can leave a strong and lasting impression in the minds of environmentally-conscious consumers.
Imprinted shopping bags are one of the most practical eco-friendly promotional products. Reusable fabric shopping totes last virtually forever, and they can be used to hold groceries, schoolbooks, laptop computers, beach towels, or practically anything that can be toted out in public. Reusable, eco-friendly shopping bags allow the imprint to be seen again and again, by the owner of the tote when she takes it shopping, and by those who are shopping around her. It is a constant reminder of a company that shares the public’s concern for environmental matters.The promo gift of BPA-free polyclean water bottles can send a similar message. Imprinted drink bottles show that a company cares deeply about the health of its clients as well as the environment. Reusable water bottles may be used hundreds of times, saving untold numbers of disposable bottles from the landfill, and at the same time burning the name of the imprinted company into the memory of consumers.
Durable goods are great for establishing a company as eco-friendly, and so are recycled and biodegradable promo gifts. Consider giving a recycled cardboard journal embossed with the universal recycling symbol on the cover. A biodegradable imprinted journal stands as a beacon of green living from a company that cares, and when the pages ate used up they can be recycled once again.
The inspiration behind eco friendly items is to affirm that a business cares greatly about the environment. When carefully selected and imprinted, eco friendly products have the power to raise the image of a globally conscious company to a new level and beyond. For more eco friendly marketing inspiration, look to the marketing experts at Clayton Kendall Promotional Marketing.