“When you have an online commerce website, SEO is extremely important. You have to stay current.”
Dan Broudy is exactly right when it comes to SEO. Ensuring that a website shows up in the top 10 to 20 results on a search engine involves a good bit of SEO work. However, there are a number of ways in which a company can go about it.Improving a company’s presence overall int he online world is a great method. Companies such as Norwood have established themselves in a number of social media circles in order to get their name out there and in front of people’s eyes. Particularly notable is the company’s YouTube channel, which features videos on everything from product demos to informative Q&A videos.What Dan Broudy at Clayton Kendall is most proud of, though, is the use of content to steadily and consistently improve page rank. “We try to write a new blog three times a week. … It’s important that we provide unique content and link with other relevant websites.”This is a very solid point within the world of SEO. Providing content that is not only unique, but is also informative and actionable is valuable beyond measure. Giving people information they need and can use will keep them coming back to a website. Linking with other relevant websites also increases status within a particular industry and can establish a company as an industry expert, particularly because backlinking goes both ways.
One of the most important parts of staying on top of SEO trends, as stated by Broudy, is ongoing education and training. “I’ve researched best practices, gone to seminars and picked up what I could. Google always keeps you guessing.” In today’s world, this has never been more true. With things changing almost by the minute, continuing education is the cornerstone of staying on top of the leading SEO practices and keeping a company’s page rank at or near the top.