Tips on How To Improve Branding
Branding is an art. The most successful brands have been sculpted and shaped by professionals until they represent something meaningful in the market and to their audience.
Download the full PDFOur marketing fulfillment white papers cover a wealth of information related to improving your marketing supply chain. With topics spanning from brand consistency, outsourcing company branded merchandise, and franchise marketing, you’ll find these digital marketing fulfillment white papers to be a treasure trove of information for your business. Download our resourceful marketing fulfillment management white papers to get advice and gain knowledge from some of the leading experts in the industry.
The Power of Programs
The strength of a franchise hinges on the power of the brand. Brand recognition and loyalty turn customers into brand ambassadors. A successful brand strategy steers the boat. A Clayton Kendall program can be a key element in achieving brand success.
Download the full PDF
4 Steps To Encourage Your Franchisees To Do More Effective Marketing
Your success as a franchisor is based on the sales growth of your franchise community. Embrace of marketing by the franchisees is critical to this goal.
Download the full PDF
Most large companies have entire departments focused on optimizing their Supply Chain. Firms recognize that high product costs, poor stock availability, and uncompetitive speed to market are major threats to their success.
Download the full PDF
Brand Consistency – Understanding the Essential Elements
A brand is a promise. It’s a promise that what your company says and does and looks like will be the same tomorrow as it is today. Consumers count on this consistency, and that leads to trust.
Brand consistency is one of the best ways to differentiate your company from competitors, promote quick recognition in the marketplace, and engage customers.
When To Outsource Your Branded Merchandise Function
Is It Time To Outsource? Expanding your marketing efforts should not overwhelm your core mission. So sometimes it’s best to hire experts who can take ownership of these initiatives to help you.
Download the full PDF
Increase Sales By Powering Up Your Point-of-Purchase Program
Nothing works harder to sell merchandise inside your franchise location than a well-positioned point-of-purchase program. Good point-of-purchase (POP) using the power of in-store offers can make the difference between a single purchase and a number of consistent multiple purchases.
Download the full PDF