Marketing to Millennials: 3 Surefire Strategies
M illennials have represented the majority of the workforce since 2018. This gives the generation born between 1981 and 1996 unprecedented buying power—and a deep understanding of not only the workplace, but marketing tools that resonate.
With that, here are three strategies for curating your marketing to a millennial audience:
1. Connect with consumers organically.
To truly appeal to millennials, you’ll want to steer clear of marketing that comes off as overly salesly. This is because millennials want to feel like your content was created with their best interests in mind—not their bank accounts.
By connecting with prospects organically, you’ll convince consumers to choose your products and services rather than feel pushed into doing so. Accordingly, you’ll want to opt for a storytelling approach rooted in transparency, honesty, and an emphasis on the value of what you have to offer.
2. Opt for inbound marketing.
No doubt outbound marketing tools like search engine optimization (SEO) and banner ads are beneficial. However, while these strategies will help to lure people to your site, inbound marketing is what will keep them there.
In other words, millennials are more responsive to blog posts, engaging videos, and influencer marketing campaigns where they can be deliberate in their decision to connect with brands. In this way, inbound marketing is key.
3. Offer incentives.
Have you ever ordered takeout from a food delivery service, referred a friend to the company, and gotten $20 off your next purchase after they signed up? Many of us have—because companies are catching on to just how effective these types of incentive programs can be.
From buy-one-get-one offers to free upgrades with your purchase, millennials value incentives. By sifting through your options and integrating incentives into your own marketing approach, you can connect with millennial consumers in no time at all.
Interested in tailoring your marketing to a millennial audience? Clayton Kendall can help. Please contact us for more information.