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Industry Insights

Print to Increase Sales

Personalizing Print to Increase Sales

How brands speak to audiences has slowly shifted overtime. Companies once advertised to the masses, hoping to reach a few interested prospects in the process. As data improved, brands began segmenting audiences and targeting campaigns for each demographic.

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Fresh Marketing Collateral Matters

Why Fresh Marketing Collateral Matters For Your Company

A As we head into the New Year, you’re probably contemplating new business beginnings. Reaching potential customers, building client relationships, and promoting your brand may be major goals for 2020. But have you thought about the strategy behind catching your prospects’ eyes while advancing your brand image? Consider giving your marketing materials a facelift with updated letterheads, business cards, and direct mailers!

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Marketing Trends for 2020

Top 5 Marketing Trends for 2020

As we start the New Year, it is important to look toward the future and think about what marketing tactics are going to be big. Remember to mix digital marketing strategies with traditional marketing strategies to reach your target audience wherever they are. Implementing these top 5 marketing trends in 2020 is a great way to stay ahead of the competition.

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Promotional Products

Promotional Products

Marketing a franchise business requires balance. You have to work to build up your brand nationally, but you also need to find ways to help franchisees break into a variety of local markets. Traditional advertising methods like TV, print, and radio advertisements are effective ways to build a national profile. Oftentimes, though, getting established in local markets requires a more focused approach. This can be done by blending digital and traditional strategies.

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Graphic Designs

Graphic Design

All too often, graphic design is the element of branding and marketing that tends to get neglected. It's not uncommon for companies to do outstanding market research, plan their reach perfectly, and then see a campaign fizzle because of poor design work. Whether it's a forgettable or confusing logo, poor use of limited space, or a failure to understand designing for multiple media, there are a variety of ways that poor graphic design work can sabotage all of your other efforts. Having a design team capable of capturing attention, conveying information, and executing a plan across every platform is crucial for companies looking to grow their market share or get established in a competitive industry.

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