Digital Marketing Supply Chain Insights | Clayton Kendall

Clayton Kendall strives to educate our clients by providing the latest news about our brand as well as general marketing supply chain insights. Stay tuned as we continue to deliver curated blog content about merchandising, supply chain management, and changes in the digital marketing landscape.

Why Fresh Marketing Collateral Matters For Your Company

A s we head into the second quarter of 2022, you’re probably contemplating new ways to give your business a boost, such as refreshing your marketing collateral. Reaching potential customers, building client relationships, and promoting your brand may be major goals for 2022. But have you thought about the strategy behind catching your prospects’ eyes while advancing your brand image? Consider giving your business’ marketing materials a facelift with print collateral, such as updated letterheads, business cards, and direct mailers!

Best Practices for Printed Signage

Whether you are designing store printed signage, banners and signs for businesses, trade show signage, or custom yard signs, it is important to make sure you apply best practices to your design and materials. With custom printed signage, most importantly, you need to win the attention of passersby quickly and convey your brand’s message concisely.

Personalizing Print to Increase Sales

How brands speak to audiences has slowly shifted over time, but print advertising is still one of the top marketing strategies that businesses use to reach customers and new leads. Companies once advertised to the masses, hoping to gain a few interested prospects in the process. As data improved, brands began segmenting audiences and targeting print marketing campaigns for each demographic.

5 Steps to Make Your Marketing Supply Chain More Efficient

Most large companies have entire departments focused on optimizing their Supply Chain. Firms recognize that high product costs, poor stock availability, and uncompetitive speed to market are major threats to their success.

The Value of a Consistent Brand Message

As a modern worker, chances are you’re familiar with the notion of brand consistency. But what is brand consistency? And how should you go about achieving it?

Millennials watching targeted marketing ads

Marketing to Millennials: 3 Surefire Strategies

Millennials have represented the majority of the workforce since 2018. This gives the generation born between 1981 and 1996 unprecedented buying power—and a deep understanding of not only the workplace, but marketing tools that resonate.

Top 5 Marketing Trends for 2020

As we start the New Year, it is important to look toward the future and think about what marketing tactics are going to be big. Remember to mix digital marketing strategies with traditional marketing strategies to reach your target audience wherever they are. Implementing these top 5 marketing trends in 2020 is a great way to stay ahead of the competition.

Promotional Products

Marketing a franchise business requires balance. You have to work to build up your brand nationally, but you also need to find ways to help franchisees break into a variety of local markets. Traditional advertising methods like TV, print, and radio advertisements are effective ways to build a national profile. Oftentimes, though, getting established in local markets requires a more focused approach. This can be done by blending digital and traditional strategies.

Graphic Design

All too often, graphic design is the element of branding and marketing that tends to get neglected. It's not uncommon for companies to do outstanding market research, plan their reach perfectly, and then see a campaign fizzle because of poor design work. Whether it's a forgettable or confusing logo, poor use of limited space, or a failure to understand designing for multiple media, there are a variety of ways that poor graphic design work can sabotage all of your other efforts. Having a design team capable of capturing attention, conveying information, and executing a plan across every platform is crucial for companies looking to grow their market share or get established in a competitive industry.

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Marketing Supply Chain Insights