Point-of-Purchase Kits

Nothing works harder to sell inside your franchise location than a well-positioned point-of-purchase program.  Good point-of-purchase (POP) can make the difference in stimulating in-store sales.

It makes sense to make sure your POP program is effective.

Our company guides franchisors all over the country in producing POP kits which include store signs, window clings, employee uniforms, and printed materials. We produce the kits, store them and ship them to each location.

Brand Compliance

Kits are an important part of a well-run branding program for franchise brands.  That’s because ensuring that signage stays ‘on brand’ means that the printing quality, the substrates that are used, and the sizing of materials in kits must be consistently executed.  All items in our Clayton Kendall-produced POP kits are chosen and approved by corporate.  The items are printed at the same location and same time to guarantee quality and consistency regardless of whether your franchises are in Poughkeepsie or Portland.

Built To Fit Each Location

We know the physical footprint of each franchise location can vary widely.   So signage and promotional materials must adapt to these differences. We tailor POP kits to the specifications of each location.

To maximize efficiency, all kits are packed and drop-shipped from one central warehouse and tracking is provided, assuring on-time delivery to each franchise location. Our efficient kitting assembly line system safeguards against picking and packing errors.

The Many Uses of POP Kits

How do franchise brands use POP kits? Our franchise clients use them to aid new product rollouts, new art campaigns, holidays, special promotional events or new menu editions.  One of our growing franchise companies uses POP kits to introduce new flavors for their food offerings. Another brand produces kits when they update their marketing imagery and introduce new products.

In summary, POP kits are valuable and cost-effective. Clayton Kendall will partner with you on the strategy, development, production, and fulfillment of your kits and help to ensure that in-location branding stimulates sales and boosts your revenue.

Pittsburgh-Area Businesswoman Awarded National Top Honors For Industry Achievements At Branded Merchandise Company, Clayton Kendall

 

PITTSBURGH July 16, 2015 – Tonight, local businesswoman, Regina Broudy, was awarded top honors at a national industry event for her significant achievements as part of Pittsburgh-based branded merchandise company Clayton Kendall, where she is President and Chair of the Board.

The highly-selective 2015 Counselor’s Distributor Woman of Distinction was awarded to Regina for her noteworthy achievements within the promotional products industry. The recognition took place at a black-tie ceremony during the Advertising Specialty Institute’s national trade show in Chicago on July 15th (2015) in front of an audience of 500 leaders from across the U.S.

Regina, who co-founded Clayton Kendall in 1999 and now oversees the company finances and fulfillment operations, was selected for the award after being nominated by an industry supplier and upon sharing the growth, creativity and success of Monroeville- based Clayton Kendall, the largest promotional products and decorated apparel distributor in Pennsylvania.

Under Regina’s leadership, Clayton Kendall’s business model changed to focus on the expanding promotional products industry by investing heavily in technology and in growing its network of vendors and manufacturers, including an expansion into the Canadian market. Clayton Kendall now has four distribution centers (Pittsburgh, Phoenix, Toronto and Melbourne) to provide cost-efficient fulfillment and access to 1,000,000 unique and completely customizable products.

“This award represents a major milestone for us,” remarked Regina, who added that the national recognition is testimony “to the dedication, work ethic and creativity that our Clayton Kendall family has brought to the task over the last 16 years.”

ASI leaders say the winners in seven categories represent the best and brightest entrepreneurs, small-business leaders and CEOs in the $21.5 billion promotional products industry.

“We’re delighted to recognize Regina Broudy with our 2015 Counselor Distributor Woman of Distinction award,” said Timothy M. Andrews, president and chief executive officer of ASI. “She founded Clayton Kendall with a goal of treating all of her customers like family. Clearly, her commitment to service has paid off and she is well deserving of this honor.”

The Distributor Woman of Distinction award is the most recent in a string of national and regional honors given to both Regina and Clayton Kendall. Awards include 2013 SBA Entrepreneur of the year for the State of Pennsylvania, 2013 Silver Stevie Award for female entrepreneur of the year, 2014 Pittsburgh Business Times Diamond Award Winner, and 2014 Celebrate and Share Woman of Achievement as well as multi-year recognition by Pittsburgh Business Times as one of the fastest growing companies and best places to work.

“This recent recognition validates my belief that my sons and I could build a successful business together,” Regina said. “It rewards our determination to continuously find creative ways to help our customers. We never even dreamed about an honor like this. But the beautiful thing about our industry is that there are no limits or boundaries to our imagination and opportunities.”

Clayton Kendall Inc.

Dan Broudy, CEO of Clayton Kendall, has a system for every aspect of this family-owned business located in Monroeville PA. In fact, those systems hold the key to how a small startup can grow from six employees in 1999 to an award winning business of 120 employees offering comprehensive branded merchandising programs for multi-location companies around the world.

Dan recalls that his mother and founder, Regina Broudy, happened to be sitting next to a franchise owner at an event. This franchisee was part of one of the largest franchise operations for that industry. Regina was able to provide uniforms, apparel and promotional products and soon the owner asked “What else can you do for us?” Clayton Kendall began providing business cards, paper, menus and signage. Recalls Dan, “The first online store represented a program we created for that client. We realized that there may be other franchisees at other locations that had the same pain points as the original client. We started reaching out to other franchise communities.”

Having found a solution that worked, Clayton Kendall expanded the system beyond franchises to other multi-location companies. Corporate entities like Dicks Sporting Goods and Westinghouse were soon clients. “We brought on more and more of these multi-location companies and used technology as the organizing principle for their branded merchandise purchasing. That way they would have access to purchasing patterns and understand what their community is doing, while giving them true brand consistency.” says Dan.

Clayton Kendall Warhouse

A Winning Process

Many years ago Clayton Kendall brought their technology in house and continues to evolve it. With web developers on the payroll, the technology developed belongs to Clayton Kendall. Dan explains, “We continue to customize and improve upon it each year. Frankly customers really appreciate that and it has been one of our great selling points. We are a technology company that sells product. We always knew the internet would play a part and it has worked out.”

While uniforms remain an important part of the Clayton Kendall’s product mix, there is much more that the company offers. Dan says “We go into a company, meet with them and discover what they need. We recently acquired a client that was using 15 different vendors for branded materials—uniforms, promotional products, paper spend and signage. They had to use 15 different websites, know which sites carry which products and order on different platforms. Not to mention there was no concentration of spend and volume so their pricing was terrible. Printing was inconsistent. We brought order to chaos. We gave them structure. Franchise owners get into a business because they want to buy into a system. We are an extension of that system and simplify the process they use to manage branded merchandise.”

Reliable Suppliers

Clayton Kendall needs reliable suppliers to provide those products and not every supplier makes the cut. Dan states “We really run them through the ringer to see if they will be a good fit with our system. We could not do what we do without our suppliers. That’s a fact.”

Dan’s merchandise team is constantly looking for new products for Clayton Kendall clients. “ In the realm of Branded merchandise anything can be utilized as a canvas of expression. It doesn’t matter if it’s cotton fabric, paper or a promotional product–anything that can be printed upon. We want to be the single source for everything to make our customers’ lives easier.” says Dan

Much of the printing is done in house: embroidery, screen printing, hot stamping, laser engraving and offset digital printing. Dan adds, “We still have partners in other parts of the country and depending on where the customer is and how fast they need it to be done, we will use them. We do a lot in house but if you are looking at a BIC pen, for example, nobody does it better than BIC and we have them do it.”

The Right Staff

Clayton Kendall Facilities

The merchandise team is just part of the staff Clayton Kendall depends on daily. Finding employees that can thrive in a fast-paced environment has been difficult but worthwhile. “We get most of our employees through referral from suppliers, customers and employees. We find that people who are smart, talented and have a good work ethic usually hang out with people like themselves. It makes a big difference when you surround yourself with very talented people. You’re able to grow and expand your capabilities . Some of our people come with vast experience that really helps us optimize our systems.”

Referrals also play a part in customer acquisition. Dan explains “If I am really good to the customers, they refer prospects to me. We do search engine optimization and pay per click but every one of our best customers has come from referrals. It’s not that we aren’t making calls and trying to grow, but there is no better way to grow than treating people right. Then we ask them if they know of anyone else we can help. Another department in their own organization? Do they have a friend at a different company? You will be surprised how much someone will do for you just by asking.”

Working Within The System

System optimization is critical and Dan has key performance indicators for every department. Dan adds, “We ask ourselves ‘Are we improving? Are we getting better? Are we faster? Is the experience better for the customer? How long did they have to wait to get a call back?’ We take a lot of pride in that. We want to make our customers happy.”

Dan continues, “An order resolution process is critical. No vendor is perfect. Even with our systems there will be human error sometimes, whether it happens in house or with a shipper. Things happen. But how quickly we resolve the issue is important. Since the order resolution process was put into effect several years ago it has evolved. “The system guides the customer through the process by asking questions. In addition to resolving the customers’ issues it also helps us to find out if there are problems with our products and our suppliers. This enable us to track and monitor.” Dan explains.

Family Ties

Running a fast-paced business takes a great deal of Dan’s time which is why he cherishes every spare moment with his wife and nine-year-old son. All the members of our family-run business appreciate being together on the clock and after hours. “We all enjoy what we are doing. We love working together. Our families have dinner together every Sunday. I would love to be doing this for years and have my son come work in the business if that’s something he would like to do.”

Let Us Share Our Marketing Experience

How Can Clayton Kendall Help You?
It can be complicated to manage all of the advertising materials, POP kits, apparel, marketing collateral, and other business essentials for your franchises. You have locations all over the United States, maybe even overseas. Delegating tasks across a company with multiple locations can be challenging, so let us simplify it for you. At Clayton Kendall, our focus is on building comprehensive branded merchandise programs for multi-location companies like yours.

Why Are We Writing?
There are many sources of information to turn to for marketing insight. Through our articles, Clayton Kendall hopes to share a unique brand of knowledge and experience that has been garnered from over 16 years of experience in the industry. We seek to use both the lessons learned and successes shared with exceptional clients as a valuable resource for your marketing needs. In turn, we look forward to opening a dialogue that will serve as a source of education for everyone.

What Content Will You Find Here?
Each week, you can expect articles dedicated to helping you build a better branded merchandise program. These articles will include marketing tips, suggestions, and ideas that we’ve used to grow both our business as well as others’. We will share case studies which include cost-saving strategies, creative utilization of branded merchandise, and specific examples of successful tactics used by others in the industry. Together, we’ll explore how and why these strategies worked and how we can make them work for you.

How Will Our Content Benefit You?
As a subscriber to Clayton Kendall’s content, you will benefit not only from the information we share, but also from the contributions of others in the industry who are facing challenges similar to your own. Additionally, this open forum will offer a way for you to provide your feedback to us, which may alert us about new areas of opportunity in this constantly evolving market.

By taking part in this growing discourse as well as implementing the strategies outlined in our articles, you will be able to hone your marketing skills, build a savvier branded merchandise program, and streamline your operations, while saving time and money.

For more information visit www.claytonkendall.com or contact Dan Broudy at dan@claytonkendall.com or 412-798-7130.

Clayton Kendall, Inc. Recognized in Top 100 Growing Companies List

September 3, 2014 - Clayton Kendall, Inc. has been recognized by the Pittsburgh Business Times as one of the top 100 fastest growing companies in the Pittsburgh area.

The annual “Pittsburgh 100” ranked the region’s fastest growing, privately owned companies based on sales growth between 2011 and 2013.

Clayton Kendall, 27th on this year’s list, was among the region’s top companies honored at an awards ceremony held on August 21, 2014 at The Duquesne Club.

Regina Broudy named one of the Pittsburgh Business Times 2014 Diamond Award winners.

The annual Diamond Award honors Southwestern Pennsylvania’s top CEOs and presidents.

Winners are selected based on an evaluation of their service philosophy, relationship to employees and contributions to the community.

Awardees are named in three categories: small to medium for-profit, large for-profit and nonprofit.  Broudy was selected in the small to medium for-profit category.

The twenty winners were honored on April 24, 2014 at a Pittsburgh Business Times event held at the Duquesne Club.

Regina Broudy receives Women of Achievement Award

Clayton Kendall President, Regina Broudy, along with 25 of Pittsburgh’s most notable women, was honored at the 9th Annual Celebrate & Share ~ Women of Achievement Awards Dinner on March 6, 2014. Over 350 guests gathered at the Omni William Penn Hotel where the honorees were recognized for excellence in their fields, significant contributions to the betterment of their communities and outstanding accomplishments for the advancement of women. The event was sponsored by Allegheny Health Network and benefited the Cribs for Kids® Infant Safe Sleep Initiative. “We are recognizing women of character, courage and commitment,” said event co-founder JoAnn Forrester. Clayton Kendall was also a proud Gold Sponsor of the event.

CLAYTON KENDALL AND PRESIDENT REGINA BROUDY WIN SILVER AT 2013 STEVIE® AWARDS FOR WOMEN IN BUSINESS

Winners were honored at a sold-out event in New York City on November 8th

November 12, 2013 – Clayton Kendall, Inc. and its President, Regina Broudy, won Silver Awards in the
Business Services category for Company of the Year and Female Entrepreneur of the Year at the 10th annual Stevie® Awards for Women in Business.

“To be among all of these talented, accomplished women in itself, is fabulous. But it also means that we’ve worked very hard… and this is an acknowledgement of what we’ve done.” Broudy commented as she accepted her awards.

The Stevie Awards for Women in Business are the world’s top honors for female entrepreneurs, executives, employees and the organizations they run. All individuals and organizations worldwide are eligible to submit nominations – public and private, for-profit and non-profit, large and small. The 2013 awards received entries from 18 nations and territories.

Stevie Award winners were selected by more than 240 executives worldwide who participated in the judging process this year.

Nicknamed the Stevies for the Greek word for “crowned,” the awards were presented to winners during a sold-out event at the Marriott Marquis Hotel in New York City.

“For 10 years we have been recognizing the achievements of women in the workplace, and this year’s nominations were the most impressive class the judges have ever reviewed,” said Michael Gallagher, founder and president of the Stevie Awards. “We congratulate all of this year’s Grand, Gold, Silver and Bronze Stevie Award winners for their achievements.”

In 1999, Regina established Clayton Kendall with her sons Daniel and Michael. Through her dynamic leadership, the company has grown into the largest branded merchandise distributor in Pennsylvania.

Details about the Stevie Awards for Women in Business and the list of Stevie Award winners are available at www.StevieAwards.com/Women.

About Clayton Kendall
Clayton Kendall provides businesses with customized branded merchandise programs to help them better manage their promotional products, decorated apparel, and printed materials. The company specializes in tailoring each program to meet the unique needs of its customers throughout the United States and in Canada. Clayton Kendall’s service offering includes graphic design, product selection and sourcing, customized online ordering systems, printing services, distribution and fulfillment services, and program management.

Clayton Kendall is a privately held company headquartered in Monroeville, Pennsylvania. The company is certified by the nationally recognized non-profit National Women Business Owners Corporation (NWBOC) and Women’s Business Enterprise National Council (WBENC) as a Women Business Enterprise (WBE). For more information, visit www.claytonkendall.com.

About the Stevie Awards
Stevie Awards are conferred in five programs: the Asia-Pacific Stevie Awards, The International Business Awards, The American Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.StevieAwards.com.

Clayton Kendall, Inc. and President Regina Broudy Named Finalists in 10th Annual Stevie® Awards for Women in Business

Stevie Award Winners to Be Announced in New York on November 8

PITTSBURGH, PA – Clayton Kendall, Inc. and its President, Regina Broudy, have been selected as
finalists for the 2013 Stevie Awards in the Business Services category for Company of the Year and
Female Entrepreneur of the Year.

The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees and
the companies they run – worldwide. The Stevie Awards have been hailed as the world’s premier
business awards.

Gold, Silver, and Bronze Stevie Award winners will be announced during a gala event at the Marriott
Marquis Hotel in New York on Friday, November 8. Nominated women executives and entrepreneurs
from the U.S.A. and several other countries are expected to attend. More than 1,200 entries were
submitted this year for consideration in more than 90 categories.

As President of Clayton Kendall, Regina’s dynamic leadership has grown the company into the largest
branded merchandise distributor in Pennsylvania. Being a family-owned business, Broudy has created
a culture that combines collaboration, hard work, innovation, and enthusiasm.

The company’s experienced management team, talented employees, unmatched technology, and
proven 360 Degree Branded Merchandise Process, ensure companies get the products they need,
when and where they need them. There are three divisions of the company: Clayton Kendall
Programs help companies manage their brand, control cost, and streamline the ordering of their
promotional products, custom apparel, and printed materials. rushIMPRINT is the online retail division
that is designed for customers who need branded promotional items in a rush. All Safety Gear is
designed for those that that need high-quality work apparel and personal protective equipment (PPE).

“It’s truly an honor to be recognized by the Stevie Awards and to be associated with such an
impressive group of successful women,” said Broudy. “I take great pride in this company, and I am
grateful that we continue to grow every year.”

Finalists were chosen by more than 140 business professionals worldwide during preliminary judging.
More than 90 members of the five final judging committees will determine the Gold, Silver, and Bronze
Stevie Award placements from among the Finalists during final judging.

Small Business Person of the Year Award – Photo Gallery

Below are photos taken during this year’s presentation of the Small Business Person of the Year Award by the Small Business Administration(SBA) to Clayton Kendall President Regina Broudy.