Best Practices for Printed Signage

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Best Practices for Printed Signage

W hether you are designing store printed signage, banners and signs for businesses, trade show signage, or custom yard signs, it is important to make sure you apply best practices to your design and materials. With custom printed signage, most importantly, you need to win the attention of passersby quickly and convey your brand’s message concisely.

Follow these tips to make sure you are creating the most appealing custom printed signage possible.

Location, Location, Location

It is important to start by considering where your custom banners and signs will be placed when you are in the design process. Here are some questions you will want to answer before you begin creating your custom printed sign:

  • Is the sign going to be outside?
  • What colors will surround the banner?
  • How far away will the consumer be from the sign?

The answers to these questions will provide you with appropriate ideas of materials, colors and sizes for your new printed signage.

  • If you’re designing a custom outdoor banner or sign, you will need to use sturdier materials that are able to stand up to the elements.
  • If your sign is surrounded by colors like grass, trees or buildings, you will need to ensure that you choose contrasting colors.
  • Banners and signs that will be placed far away from viewers will require you to consider how large to make the font, so it is still legible from a distance.

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Choose Your Words Carefully

The messaging on your custom printed signs may be the most important component. Your audience will most likely be reading the copy in passing, so you want people to understand the purpose of your sign or banner right away. You also want your words to catch the person’s attention so that they stop and notice.

Follow these tips to make sure your brand messaging is as effective as possible:

  • Keep sentences short to ensure that people will read your custom printed banners.
  • Use bold and simple fonts for easy readability on printed signs and banners.
  • Include a clear call-to-action on your custom printed signage.
Printed Signage - Choose Your Words Carefully

Color and Images

We live in a busy world where everything around us is competing for our attention. Accordingly, you need to design a custom banner or sign that is going to stand out. One way to do this is to choose colors that evoke a certain feeling in consumers. While research suggests that some colors correlate with different emotions, make sure that the colors you choose align with your brand.

Printed Signage - Color and Images

Whatever color scheme you decide to include in your custom printed signage, the color of the text needs to stand out from the color of the background. Images can be more eye-catching, but you need to decide if they are appropriate for the size of your printed signage and the personality of your brand. Be mindful that your images don't distract from your messaging. And, of course, you must be sure that any selected images are high-resolution and will not look pixelated when enlarged.


Keep It Simple

When in doubt, keep your design simple. Remember that this banner or sign is something consumers will see most likely in passing, so you want your message to jump out and stick with them.

Are you looking to update your custom printed signage? If so, please be sure to contact Clayton Kendall, the experts in custom sign printing.

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